Bootcamp home | Sessions & Speakers | What you get | Venue, Accomodation & Travel | Registration | Downloads8.15am - Registration Opens
9.00 - 10.00am - The next great idea in weight loss
Matt O'Neill
What makes a weight loss, fitness or nutrition product get noticed, get customers and continue to stand out in a cluttered and rapidly changing marketplace? Why do some programs fire up while others fizz? In this session Matt strips bare the inner workings of the weight loss industry, so you can see where your next big idea will take off.
- Why we all want to hear your great “get in shape” idea
- Key elements of weight loss products that work versus those that fail
- Where to find your angle and credibility - rock-star, rock-solid or both
- Knowing your potential customers - traders, trialers and trackers
- How to use the SmartShape Star model to design your product, program or promotion
Matt is the name behind SmartShape and the go-to-guy for inspiring weight loss tips, tools and training in weight management. Matt's innovative product range of resources, courses and consultancy empower people to build their careers and business in the weight loss, nutrition and fitness industries. 10.00 - 10.15am - Morning break
10.15 - 11.15am - Building your business step by step
Andrew May
Transforming a great idea into a successful business and career takes leadership, broad skills and a lot of support. Andrew will surprise you with his simple, step-wise approach to building your personally and financially rewarding business in weight loss, nutrition or fitness.
- How to be clear on your vision, trademark or behaviours
- How to set accountability targets and stay focussed
- How to become a leader without the motivational hype
- How to delegate and recruit support to get more done
- Proven methods to inspire your own performance
Andrew is an expert on performance who has already built and sold two successful health companies (the last one to the Accor international hotel group for more than 7 figures!). He is the former Physical Performance Manager for the Australian Cricket team and is one of Australia's most popular corporate speakers.11.15am - 12.15pm - The formula for marketing nutrition
Penny Hunking
Do you provide dietary advice to clients? Do you want to launch a new food, supplement or program? Or even write a diet book? In any of these cases you'll need to market and sell good nutrition. In this session Penny will show you how to ensure your nutrition messages are scientifically sound, attract a good reputation and get through to your customers.
- How to formulate your dietary philosophy into a marketable package
- How to get your name and message in the media
- How to run a PR campaign like a multinational food company
- How to win the approval of nutrition authorities
- Knowing when to walk away from supplement sales
Penny is a leading UK Nutrition Consultant. As Managing Director of Energise Nutrition, she works with food companies and health organisations helping them create nutrition marketing campaigns and education programs. Penny is a seasoned media commentator who has authored and contributed to ten books on all aspects of food, fitness and special diets.12.15 - 1.15pm - Lunch
1.15 - 2.15pm - Delivering results to real people
Amanda Coombe
Customers demand a better body and better health, but sometimes don't experience the promises they hear when they sign up. Amanda will show you how to integrate nutrition advice, programming and accountability with fitness services to create superior weight management results that clients rave about.
- Why you need to make clients accountable
- How to package results into tangible services
- How to use existing resources to save time and effort
- How to generate referrals from walking billboards
- What to say to clients when it's not working out
Amanda is a national expert in personal training and lifestyle coaching having twice been a finalist in the Australian Personal Trainer of the Year award. She is the founder of Personal Best Fitness, Tasmania's leading personal training facility and is recognised as a leader in corporate health programs. Her clients include Hydro Tasmania, Norske Skog, Parliament House, Coffey Mining and the Tasmanian Audit Office.2.15 - 2.30pm - Afternoon break
2.30 - 3.30pm - To infinity & beyond...
Tony Findlay
You can make money while making a difference doing what you enjoy! In this inspiring session Tony will draw on his experiences combating obesity in the US with his animated children's movie and interactive DVD game, “Escape from OBEEZ CITY”. This production has won 9 awards, gained Tony an appearance on the Oprah and Friends Radio Show and continues to open new opportunities for a truly rewarding career.
- Why you need to make a difference
- How to build your persistent profile
- How to perform like a movie star
- How to inspire others to get on board
- How to turn your passion into money
During his 20 year plus involvement in the fitness industry, Tony has achieved some amazing feats. From his initial involvement as a Physical Trainer in the Navy, then owning his own private fitness studio and more recently creating and co-hosting his own TV show, Tony has brought entertainment to health and fitness. 3.30 - 3.45pm - Afternoon break 2
3.45 - 4.15pm - Success Panel: Lessons from the leaders
Matt O'Neill, Amana Coombe, Tony Findlay & speceial guests
Learn additional secrets and strategies from Australian's who are creating successful weight loss products and services. Join Matt O'Neill as he interviews Amanda Coombe, Tony Findlay and other special guests to extract the best advice they have to offer.
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