Read on for the summary, full results and recommendations to successfully deal with chocolate cravings.

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Who responded?

• 81% female
• 50% aged 18-34 years / 50% aged 35 years plus

We asked 5 questions. Compare the averages with how you would respond:

• The most common frequency of chocolate cravings is "every 2-3 days" (20%), then "once a day" (18%) and "once a week" (15%).
• 30% get chocolate cravings at least once a day.
• Less than 2% never get chocolate cravings.
• The three most common triggers for a chocolate craving are "feeling down or depressed" (36%), "feeling bored" (36%) and "it's completely random" (21%).
• Almost half (45%) deal with a craving by "just eating it". Eleven percent eat something not as 'bad' as chocolate and only 7% wait to see if the craving goes away.
• Out of 5 chocolate cravings, the most common number of times chocolate is eaten is twice (25%), 3 OUT OF 5 (23%) and 4 out of 5 times (20%).
• A bar or block of straight milk chocolate is the most common method to satisfy a craving (35%).
• Cravings are satisfied by a 'bite' 38% of the time, a 'bar' 40% of the time, a king-sized bar 12 % of the time and a 200g block 9% of the time. No-one reported eating more than a block to satisfy a craving!

1. Your gender?   Response Percent Response Total     Female 80.6% 225     Male 19.4% 54 Total Respondents   279 (skipped this question)   1 1. Your age group?   Response Percent Response Total     18-24 years 16.5% 46     25-34 years 34.8% 97     35-44 years 28% 78     45-54 years 12.9% 36     55 years plus 7.9% 22 Total Respondents   279 (skipped this question)   1 1. How often do you get cravings for chocolate?   Response Percent Response Total     More than 3 times a day 1.9% 5     2-3 times a day 10.4% 28     Once a day 18.2% 49     Every 2-3 days 20.4% 55     Every 4-5 days 7.1% 19     Once a week 15.6% 42     Once a fortnight 6.7% 18     Once a month 10% 27     Every 2-3 months 4.5% 12     Every 4-6 months 1.5% 4     About once a year 0% 0     Less than once a year 0% 0     Never 1.9% 5     Other (please specify) 1.9% 5 Total Respondents   269 (skipped this question)   11 1. What top three (3) things usually trigger your chocolate cravings? (tick up to 3 choices)   Response Percent Response Total   Family get togethers 7.2% 19   Partner buys it 16.7% 44   Friends buy it 10.3% 27   Feeling down or depressed 36.1% 95   Feeling bored 36.1% 95   Feeling stressed 30.8% 81   Feeling happy 9.9% 26   Celebrating something 14.1% 37   Having been 'good' on my diet 14.1% 37   Having lost weight 5.3% 14   Seeing chocolate or a chocolate wrapper 24% 63   Smelling chocolate 14.1% 37   TV advertisement 7.2% 19   Its completely random 30.8% 81   Other (please specify) 20.9% 55 Total Respondents   263 (skipped this question)   17 1. How do you usually deal with a chocolate craving? (tick 1 choice)   Response Percent Response Total     Tell myself I can't have it and rely on willpower 7.8% 20     Wait to see if the craving goes away 7% 18     Take my mind of it by doing something (eg/ go for walk, do chores, phone a friend) 7.8% 20     Eat something not as 'bad' as chocolate 11.3% 29     Just have a taste and that's all 9.7% 25     Just eat it 45.1% 116     Other (please specify) 11.3% 29 Total Respondents   257 (skipped this question)   23 1. Out of 5 chocolate cravings, how many times would you actually eat chocolate?   Response Percent Response Total     5 out of 5 times 9.8% 25     4 out of 5 times 19.5% 50     3 out of 5 times 23% 59     2 out of 5 times 25% 64     1 out of 5 times 18.8% 48     0 out of 5 times 3.9% 10 Total Respondents   256 (skipped this question)   24 1. When you eat chocolate to satisfy a chocolate craving, about how much would you usually eat? (tick 1 choice)   Response Percent Response Total     A bite (ie. 20-40g, small Freddo, Mily Way, 4 cubes) 38.2% 96     A bar (55-60g, 3 Freddos, 8 cubes) 40.2% 101     A king sized bar (120g) 12.4% 31     A block (220g) 9.2% 23     More than a block 0% 0 Total Respondents   251 (skipped this question)   29 Top | Subscribe | Send to a friend    created by visual thought communication © 2002  Copyright © 2002 - SmartShape.com.au - All rights reserved - Disclaimer - Terms & Conditions - Privacy